Social media advertising efficiency on higher education programs
نویسندگان
چکیده
منابع مشابه
Social Media Analysis for Higher Education
The educational system involves a complex set of actors, including learners, parents, teachers, and administrators. However, we now have more data than ever to analyze this system, which could result in a quick understanding and evaluation of public policies in this complex policy area. This paper explores a new area of data about the educational experience, namely social media data. This paper...
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ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2020
ISSN: 2444-9709,2444-9709
DOI: 10.1108/sjme-09-2019-0075